The Sony Ericsson W995 will be the first phone to support the new Sony Ericsson MediaGo multimedia management sync service that should allow for seamless transfer of data between Sony Ericsson phones and a computer over USB cable. The key feature of the service is that it will transcode all data on-the-go so that it can run on the mobile phone.
MediaGo will also allow automatic syncing of multimedia files such as updating of the music library, transferring of newly downloaded podcast episodes, etc.
Sony Ericsson MediaGo to offer seamless multimedia transcoding on-the-go, as well as auto syncing
MediaGo will launch with Sony Ericsson W995 and will be available in 15 languages.
Sony Ericsson also announced that they are planning of hitting the video playback from various angles by not only focusing W995 on video, but by providing unlimited movies downloads via the Movies service, which would require a monthly subscription.
PlayNow Arena Movies will offer unlimited movies downloads